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Websites & SEO for the Wine Industry

If you’re a winery, cellar door or a wine store looking for a new website or to to improve your online presence, you’re in the right place!

I work with wine brands to create beautiful and engaging websites and digital marketing campaigns designed to make them stand out from the crowd.

A drinks industry digital specialist

As a specialist in the drinks sector, I also have a deep knowledge and understanding of regulations for responsible alcohol promotion and how to make sure your website meets both State and Federal requirements to sell and market alcohol online.

Digital marketing services for wine websites

Redesign of your website to improve your user experience and increase wine sales or bookings.

Website Design

SEO consulting, copywriting and keyword optimisation as well as technical SEO and auditing for improved visibility in search.

SEO & Search

Email strategy and content creation for selling products, engaging your audience or sending service emails.

Emails & CRM

Creating engaging copy and content for your product descriptions, services, blogs and campaigns.

Copy & Content

Advising on data privacy, cookies and compliance for your website and digital channels.

Privacy & Compliance

On and offline proofreading to catch any pesky typos, as well as testing your website for errors and issues.

QA & Proofreading

Website design for wineries

Australia is home to an incredible wine industry and famous for it's huge range of wineries and cellar doors, meaning wine lovers have plenty to choose from!

Your potential visitors and customers will be searching online before they book or buy with you. If you’re not showing up on Google, there’s a good chance your competitors will be, and they might take the booking first.

Investing in SEO helps you to:

  • Rank higher on Google for your wines and winery

  • Increase organic traffic  to your website without relying on paid ads

  • Build trust and credibility with customers

  • Generate more enquiries, bookings and sales

  • Grow your wine business sustainably over time

  • Show up on AI platforms and new search channels

SEO isn’t just about keywords. It’s about connecting your website with the people already looking for you!

SEO services for the wine industry

I help drinks businesses across Australia with practical, results-driven SEO strategy and implementation, including:

SEO Audits

Understand what’s working, what’s not, and where the quick wins are — all in an easy to digest report.

SEO Hygiene

Fix titles, metadata, content and webpage structure so that search engines love your site.

Local SEO

Improve Google Business Profile visibility to drive more visitors to your shop or cellar door.

Technical SEO

All the behind-the-scenes essentials, like schema mark-up, speed and crawlability.

Content & Keywords

Optimised copy and content that drives traffic through intent-based terms.

SEO for eCommerce

Shopping feeds and product optimisations to drive sales through shopping results.

Work with a wine lover

As a qualified wine lover (WEST levels 1 & 2), I can offer industry specific advice and create content that reflects the current trends.

 

Based in Australia, I am also on hand to walk you through everything step-by-step in person, so you'll always know what’s being done and why — and by who! I do all my own work, with no outsourcing or secret overseas teams.

I work between Melbourne and Sydney with my Chief Distraction Officer, pictured here enjoying a glass of chilled red with me at our local.

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Let's chat

Send me a message to discuss projects, ask a question or organise a proposal.

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